1. Who it’s for
Customers, staff or partners? What do they need to get done?
2. What it does
- Screens: the pages or screens it needs.
- Actions: what people can search, book, buy or ask for.
- Information: who keeps content and data current.
3. Your material
- Logo, colours and brand material
- Photos, copy and product details
- Systems it must connect to
- Existing pages people link to
4. Must-haves vs later
List what launch needs and what can wait. Your fixed-fee quote covers the first.
5. Launch and handover
Who supplies content and approves the work? Any launch date? You’ll receive the code, logins and documentation.
Copy this brief
We’re [company] in [city]. We need [a website / a web platform / an app] for [who it’s for].
It should let people [search / book / buy / learn about …].
We already have [website / designs / content]. Must-haves: [list]. Launch: [date].